Browsing by Author "Al-Rahmi, Waleed Mugahed"

Now showing items 1-2 of 2

    • Analysis of E-Learning System Use Using Combined TAM and ECT Factors 

      Tawafak, Ragad M.; Al-Rahmi, Waleed Mugahed; Almogren, Abeer S.; Al Adwan, Muhammad Noor; Safori, Amjad; Attar, Razaz Waheeb; Habes, Mohammed (Multidisciplinary Digital Publishing Institute (MDPI), 2023)
      The use of e-learning systems has become widespread in higher education institutions in Oman. However, understanding of factors that influence student acceptance and usage of these systems is lacking. This study combined ...

    • Understanding the Effects of Social Media Marketing on Customers’ Bank Loyalty: A SEM Approach 

      Elareshi, Mokhtar; Habes, Mohammed; Safori, Amjad; Attar, Razaz Waheeb; Noor Al adwan, Muhammad; Al-Rahmi, Waleed Mugahed (MDPI, 2023)
      This study used customers’ experiences to assess the role of social media marketing (SMM) efforts in increasing online customer-based loyalty in the banking sector in Jordan, and using the two main components of the TAM ...