Browsing by Author "Al-Gasawneh, Jassim Ahmad"
Now showing items 1-4 of 4
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Game-based student e-learning experience: Empirical evidence from private universities in Jordan
Nusairat, Nawras M.; Al-Qaisi, Sari; Shater, Azhar; Hammouri, Qais; Al-Dweeri, Rami M.; Al-Gasawneh, Jassim Ahmad; Fadlallah, Haitham Rizk; Darawsheh, Saddam Rateb (Growing Science, 2024)This study investigates the impact of game-based (gamification) e-Learning techniques on stu-dents' engagement, thereby, their satisfaction with e-learning in Jordanian private universities. A conceptual model was developed ... -
Mobile-customer relationship management and its effect on post-purchase behavior: The moderating of perceived ease of use and perceived usefulness
Al-Gasawneh, Jassim Ahmad; Al Khoja, Batool; Al-Qeed, Marzouq Ayed; Nusairat, Nawras M.; Hammouri, Qais; Anuar, Marhana Mohamed (Growing Science, 2022)Customers' online shopping intentions have not changed in response to technological advancements, making it difficult for businesses and marketers to invent new strategies to maintain long-term relationships with customers ... -
Moderator-moderator: Digital coupon sales promotion, online reviews, website design, and the online shopping intention of consumers in Jordan
Al-Gasawneh, Jassim Ahmad; Al-Adamat, Abdullah Matar; Al-Qeed, Marzouq Ayed; Nusairat, Nawras M.; Ahmedd, Ala'eddin; Ngah, Abdul Hafaz; Judeh, Mahfuz (Growing Science, 2021)Although there have been unprecedented advances in technology worldwide, it is challenging for businesses and marketers to develop novel strategies of attracting consumers because the latter’s online shopping intentions ... -
The Role of Competitive Advantage Between Search Engine Optimization and Shaping the Mental Image of Private Jordanian University Students Using Google
Daoud, Mohammad Khalaf; Al-Qeed, Marzouq; Al-Gasawneh, Jassim Ahmad; Ahmad, Ahmad Yahiya Bani (International Information and Engineering Technology Association, 2023-08)This study aims to determine the factors that influence the improvement of the mental image of Jordanian private university students who primarily use Google. Building upon the concept of Search Engine Optimization (SEO), ...